Starting a Website
So you’re considering building a website, but you’re new to this whole thing. You don’t even really know where to start. It can be easy to find yourself frozen before you get started if you don’t have a clear list of steps to guide you.
To help you out, here’s a step-by-step guide to what you need to start a website.
1. A Goal
If you’re at the stage of thinking about starting a website, you may already have a good start on this one (most people don’t start out wanting a website without having an idea of what it would be for). Nonetheless, before you go any further, really clarify for yourself what you want your website to accomplish.
If you’re starting a service-based business, the website should accurately communicate what you offer and why people should hire you. If you’re starting a product-based business, your goal is to get people to add those items to their shopping cart and check out. If you’re starting a blog to share your deep abiding love of spaghetti westerns, the goal could be as simple as finding a few like minds who enjoy reading your posts.
Whatever your particular goal, all the other steps laid out here can play a role in helping you achieve it, which makes it important that you figure this step out before going any further.
2. A Name
This deceptively simple step can be one of the hardest parts for many people. It doesn’t require a lot of tedious work, but it does require making a hard creative decision and it’s easy to get stuck at this step and have a hard time moving forward.
When choosing a name for your website, you have to think about more than just what sounds good. Part of your brainstorming process should be to look up available domain names as you go. You don’t necessarily have to register the exact domain as the name you want your website to have, but it will make it much easier for repeat visitors to find you again if the names match, so it’s worth trying to come up with something original that you can grab the .com domain for without having to use weird spellings.
You will almost certainly find this step difficult, but don’t let it take you forever. Give yourself a deadline and get it done. Having a name that’s not 100% perfect is better than not having a name or website at all.
3. Web Hosting
You can usually register your domain name and buy web hosting in one fell swoop, since most hosting plans include at least one domain name as part of the package (and sometimes more). Picking the right hosting plan can be a bit overwhelming, but a little basic information on how types of web hosting differ should give you a pretty clear idea of what to go with.
If you’re just starting out and your website will be on the smaller side without a devoted following, an affordable shared plan will probably work just fine and you can get one for just a few bucks a month.
4. A Design
Every website you see on the web has a basic web design that someone had to create. When a website’s design is intuitive and doing its job, you don’t necessarily think much about it, but that’s because someone else did the thinking for you during the design process to make sure the site easily meets visitor needs.
You’ve got a few options to design your website. You can hire someone that’s experienced in web design to build you something unique that suits your needs. You can use a website builder to build it yourself using templates and an intuitive design interface. Or you can try to learn web design yourself and build a website from scratch. Be warned that the latter option won’t be easy if you don’t have prior experience (and really isn’t necessary in this era of easy-to-use website builders), but if web design is a skillset you’d like to have, building your first website is good practice.
As with web design, you probably never put much thought into the work that goes into crafting all the words on the pages of websites you visit. But someone put that time and work in and it’s a step you have to take as well.
This is another step where it may be worth hiring a professional to help you out, especially if your website’s goal is to sell something. Professional website copywriters know how to develop positioning for businesses and figure out the language most likely to drive visitors to action. And if writing’s not your forte, you’ll probably spend lots of time and mental energy on worse results than if you hired someone who really knows what they’re doing.
If you decide to write the content yourself, take some time to read up on online copywriting best practices. Websites like Copyblogger and Copyhackers can provide some tips to help you learn the ropes.
6. Digital Marketing Plan
You may have thought creating your website was the hard part (and it’s not easy), but once your website launches you’ll quickly realize how hard it can be to get people to check it out. For that, you need online marketing.
Consider the types of online marketing tactics that make the most sense for your website and work up a plan to help raise awareness of your website and drive traffic your way. No one will buy your products or read your content without being able to find your website first. To achieve the goal you established in step one, you’ll need to commit to ongoing marketing efforts that bring your audience to you.
7. Google Analytics
One of the most valuable tools every website owner needs is conveniently entirely free. Setting up Google Analytics is easy and one of the first things you should do once your website is ready to launch. The tool provides rich insights into how many people are coming to your website, how they found you, whether they came back again, and who they are (demographically speaking).
The information you get from Google Analytics will tell you if your marketing is working and which tactics are working best. It will let you know which types of visitors are most likely to take action like a purchase or email signup, and which are most likely to leave the site within a few seconds without ever coming back. It will guide you in the types of changes you should make to your website and marketing efforts over time to better achieve your overarching goal.
Building a website comes with its challenges, but once you know the basic steps you need to take it’s easier to work out a plan to move forward. Once it’s up and running you’ll face a whole new set of challenges, of course, but it’s rewarding to see your traffic grow and your website take off. If you’ve been waiting to get started because you don’t know what to do, just take it one step at a time and get it done. Good luck!
If you need a hand we can get together using Zoom video conferencing software. It’s easy to use and free. We can share screens too. Go here for details
I’m involved with Tullamore Men’s Shed. And we have just been interviewed by Midlands 103 FM our local radio station, to be aired next Monday at 7pm.
The reporter Anne Marie Kelly, Facebook page : https://www.facebook.com/Midlands103/ I think I might have interested her in a blog! We will see.
Tullamore Men’s Shed
49 Church Street, Tullamore, Co Offaly, Ireland
Welcome to Irish Men’s Sheds! A Shed is a space in your community where men can come together to find meaning, purpose, friendship and belonging. Here you can learn more about Men’s Sheds and learn how to start or join a Shed in your local community.
John Evoy, CEO, Irish Men’s Sheds Association
A Men’s Shed is a dedicated, friendly and welcoming meeting place where men can come together. It’s a place where men can share their skills and knowledge with others, learn new skills or redevelop old skills. Good health is based on many factors including feeling good about yourself, being productive and valuable to your community, connecting to friends and maintaining an active body and an active mind. Becoming a member of a Men’s Shed provides a safe and busy environment where you can find many of these things. Also, importantly, there’s no pressure. Men can just come and have a chat and a cuppa if that’s all they’re looking for.
Posts are not organised in correct date order as I want the first three posts to be top. So I have rearranged them. Go to Recent Posts in the sidebar to view posts.
There is a PowerPoint presentation here a video of it is at the end of this page.
From little acorns mighty oaks do grow. There’s talk within the community of older citizens being lonely and isolated. So I thought to myself as you (us, I’m 67) are a great resource in both knowledge and experience I would encourage them to blog. So I have set up OlderCitizens.wordpress.com which contains tutorials for getting started. The overall site (in progress) which I will use as a directory will be http://OlderCitizens.com which seems to be an inoffensive name. Know any older citizens? Get them to get in touch.
Anyway the plan is for me to contact as many older citizen groups that I can, initially in Ireland (I know how to do this) and take it from there. I’ll set up (countryname).OlderCitizens.com so Ireland will be http://Ireland.OlderCitizens.com, that should work , do a map as well. In fact create a network. We can be global.
If you are an older citizen and have a blog please let me know (any country)
Or Skype: dude.starship smiles there is only one (Philip Finlay Bryan, Tullamore)
» Get Skype, call free!
I’m in Tullamore Co.Offaly, Ireland – Mobile: +353 (0)894297539
Do not go gentle into that good night..
Here is a video of the PowerPoint presentation I am using to promote the site :
And there you have it. Keep coming back as i should be updating soon!
Leave a comment please……
Album: Famous Blue Raincoat (1987)
It’s four in the morning, the end of December
I’m writing you now just to see if you’re better
New York is cold, but I like where I’m living
There’s music on Clinton street all through the evening
I hear that you’re building your little house deep in the desert
You’re living for nothing now
I hope you’re keeping some kind of record
Leonard Cohen (September 21, 1934 – November 7, 2016)
Keeping some kind of record and no better way of doing it is a blog! I have clear memories of the 1950s – was it better then or was it because I was a kid; maybe maybe not, things were beginning to boom. Education, Health The NHS, teddy boys, Guernsey, I was 8th in my class in primary school and was given a shoe-in to Willesden County Grammar School. These are all topics that make for good blog topics. (I feel guilty in having only blogged a few snippets) AND I know one person who will be interested, my daughter she nags me about histories!
I was trawling the net a few months ago and I came across this. I had this poster by Egon Schiele up in my room when I was at Uni, oops another story. 1982 I think.
If you are not on Facebook I heartily recommend it. I can help too. Its a great way of making new friends and the news feeds are very helpful for keeping up to date. More topics for your blog!
Here’s a music interlude Love this tune. I got 5 lovely girls to dance for me!!!
The venue is Junkyard Blues Club in Second Life. Cool club with a live DJ most times. People are very friendly. I was a host there for a couple of years, taking a break at the moment. If you have a few hours spare its fun. I’ll blog about it later. You have enough on your plate as it is. You’ll be able to research it yourself. I can help if you need me to. Another chapter.
What I am trying to do is to stimulate ideas. A blog is in many ways a personal endeavour, you have to find a place / space. I have a good few subscribers on my various blogs, getting on for 5,000. I will happily put a link to your blog from those high traffic ones. I mean 1% response is 50.
I love computers had my first one in 1981 a ZX 81 . That’s more than 30 years ago (sigh) . It had 16k of memory I have 32 gigs in my desktop now. I also have two screens. My main screen is 27 inches its gorgeous!
I had my first website up and running in 1996 http://IrishSecure.com its a bit neglected at the moment but I feel more awake these days so will work on it. Did you know there is a web archive in Archive.org. Internet Archive: Wayback Machine
We were first with ISIS (lol) Irish Secure Internet Services, of course this was before the other ISIS was around. Oh lets work towards a happier world. Lets make it our mission to bring smiles to those who serve and those who are served.
The lawyer asks if she would like to play a fun game? The blonde, tired, just wants to take a nap, politely declines and rolls over to the window to catch a few winks.
The lawyer persists and explains that the game is easy and a lot of fun.
He explains, “I ask you a question, and if you don’t know the answer, you pay me $5.00, and vice versa.”
Again, she declines and tries to get some sleep. The lawyer, now agitated, says, “Okay, if you don’t know the answer you pay me $5.00, and if I don’t know the answer, I will pay you $50.00.”
This catches the blonde’s attention and, figuring there will be no end to this torment unless she plays, agrees to the game. The lawyer asks the first question. “What’s the distance from the earth to the moon?”
The blonde doesn’t say a word, reaches into her purse, pulls out a $5.00 bill and hands it to the lawyer. “Okay” says the lawyer, “your turn.”
She asks the lawyer, “What goes up a hill with three legs and comes down with four legs?” The lawyer, puzzled, takes out his laptop computer and searches all his references, no answer. He taps into the air phone with his modem and searches the net and the library of congress, no answer. Frustrated, he sends e-mails to all his friends and co-workers, to no avail.
After an hour, he wakes the blonde, and hands her $50.00. The blonde says, “Thank you,” and turns back to get some more sleep. The lawyer, who is more than a little miffed, wakes the blonde and asks, “Well, what’s the answer?” Without a word, the blonde reaches into her purse, hands the lawyer $5.00, and goes back to sleep.
I was born in 1949 and I remember the 1950s. Life was pretty good. This came from my facebook feed via Graham Smith dear old friend I lived with him in the 1980s.
At the end of the last war I was a young mother with a husband and two children and we were living in terrible accommodation.With so many people bombed out of of their homes we knew it would be years before we could have any sort of decent accommodation Then, amidst all this doom and gloom old labour came into power and we witnessed miracles taking place before our very eyes.
Council houses were being built, prefabs (temporary homes) sprang up like mushrooms almost overnight. Then, although only my husband was working and that was for a very modest wage, we managed to get a mortgage for a home of our own. Schools were built, family planning and baby clinics where I could get free orange juice and free milk when my children started school. They didn’t call “Margaret Thatcher the milk snatcher “for nothing! Factories re-tooled so they could return to peacetime production. The NHS was born, roads and railways rebuilt after so much excessive bombing.Because my brother didn’t pass for grammar school he went to a technical college where he learnt a trade. There were jobs,for the first time in years and we had that wonderful thing called “Hope” life was good.
Owing to us having to fight a very long and expensive war we were far more in debt than we are now. However, old labour put people before money and so decided that although we would have to repay this massive debt we would take our time and not make the savage cuts our government is making now. So, there were no people sleeping on the streets or visiting food banks. Instead they were busy working at re-building Britain’s infrastructure and getting it moving on the roads and railways. True we took a very long time to repay our debt, but we did repay it and our country didn’t suffer the terrible austerity .and cuts it is suffering now.
This is why I am supporting Jeremy Corbyn, it is because he represents the old labour which literally saved our lives all those years ago. Of course he is ridiculed and hated, because his enemies realise he is a very real danger to them. Although I am now eighty six I am actively engaged in trying to get the homeless off our streets not only for their sakes, but also for the sake of my nine great grandchildren who will shortly be needing a home of their own. I can hardly walk, but I can still use my computer and speak at council housing meetings, when someone gives me a lift..I also regularly phone radio stations and open people’s eyes.Finally, this is not just Jeremy’s fight, it is also ours because we are in a serious fight, if not for ourselves, for our children and grandchildren. All too often people think they can’t do anything to get rid of this dreadful government, but believe me they can if they sincerely want to. Also, they believe that they have to wait for a good many years, however this is also not true, the fact is it could happen in a matter of days. So, we must be prepared and focused on putting this amazing Mr Corbyn into number ten, Now wouldn’t it be great if old labour came into power and put the country back on its feet as it did when I was a young mum?
Now there’s a thought!. Joan Langrick… . .