Starting a Website
So you’re considering building a website, but you’re new to this whole thing. You don’t even really know where to start. It can be easy to find yourself frozen before you get started if you don’t have a clear list of steps to guide you.
To help you out, here’s a step-by-step guide to what you need to start a website.
1. A Goal
If you’re at the stage of thinking about starting a website, you may already have a good start on this one (most people don’t start out wanting a website without having an idea of what it would be for). Nonetheless, before you go any further, really clarify for yourself what you want your website to accomplish.
If you’re starting a service-based business, the website should accurately communicate what you offer and why people should hire you. If you’re starting a product-based business, your goal is to get people to add those items to their shopping cart and check out. If you’re starting a blog to share your deep abiding love of spaghetti westerns, the goal could be as simple as finding a few like minds who enjoy reading your posts.
Whatever your particular goal, all the other steps laid out here can play a role in helping you achieve it, which makes it important that you figure this step out before going any further.
2. A Name
This deceptively simple step can be one of the hardest parts for many people. It doesn’t require a lot of tedious work, but it does require making a hard creative decision and it’s easy to get stuck at this step and have a hard time moving forward.
When choosing a name for your website, you have to think about more than just what sounds good. Part of your brainstorming process should be to look up available domain names as you go. You don’t necessarily have to register the exact domain as the name you want your website to have, but it will make it much easier for repeat visitors to find you again if the names match, so it’s worth trying to come up with something original that you can grab the .com domain for without having to use weird spellings.
You will almost certainly find this step difficult, but don’t let it take you forever. Give yourself a deadline and get it done. Having a name that’s not 100% perfect is better than not having a name or website at all.
3. Web Hosting
You can usually register your domain name and buy web hosting in one fell swoop, since most hosting plans include at least one domain name as part of the package (and sometimes more). Picking the right hosting plan can be a bit overwhelming, but a little basic information on how types of web hosting differ should give you a pretty clear idea of what to go with.
If you’re just starting out and your website will be on the smaller side without a devoted following, an affordable shared plan will probably work just fine and you can get one for just a few bucks a month.
4. A Design
Every website you see on the web has a basic web design that someone had to create. When a website’s design is intuitive and doing its job, you don’t necessarily think much about it, but that’s because someone else did the thinking for you during the design process to make sure the site easily meets visitor needs.
You’ve got a few options to design your website. You can hire someone that’s experienced in web design to build you something unique that suits your needs. You can use a website builder to build it yourself using templates and an intuitive design interface. Or you can try to learn web design yourself and build a website from scratch. Be warned that the latter option won’t be easy if you don’t have prior experience (and really isn’t necessary in this era of easy-to-use website builders), but if web design is a skillset you’d like to have, building your first website is good practice.
As with web design, you probably never put much thought into the work that goes into crafting all the words on the pages of websites you visit. But someone put that time and work in and it’s a step you have to take as well.
This is another step where it may be worth hiring a professional to help you out, especially if your website’s goal is to sell something. Professional website copywriters know how to develop positioning for businesses and figure out the language most likely to drive visitors to action. And if writing’s not your forte, you’ll probably spend lots of time and mental energy on worse results than if you hired someone who really knows what they’re doing.
If you decide to write the content yourself, take some time to read up on online copywriting best practices. Websites like Copyblogger and Copyhackers can provide some tips to help you learn the ropes.
6. Digital Marketing Plan
You may have thought creating your website was the hard part (and it’s not easy), but once your website launches you’ll quickly realize how hard it can be to get people to check it out. For that, you need online marketing.
Consider the types of online marketing tactics that make the most sense for your website and work up a plan to help raise awareness of your website and drive traffic your way. No one will buy your products or read your content without being able to find your website first. To achieve the goal you established in step one, you’ll need to commit to ongoing marketing efforts that bring your audience to you.
7. Google Analytics
One of the most valuable tools every website owner needs is conveniently entirely free. Setting up Google Analytics is easy and one of the first things you should do once your website is ready to launch. The tool provides rich insights into how many people are coming to your website, how they found you, whether they came back again, and who they are (demographically speaking).
The information you get from Google Analytics will tell you if your marketing is working and which tactics are working best. It will let you know which types of visitors are most likely to take action like a purchase or email signup, and which are most likely to leave the site within a few seconds without ever coming back. It will guide you in the types of changes you should make to your website and marketing efforts over time to better achieve your overarching goal.
Building a website comes with its challenges, but once you know the basic steps you need to take it’s easier to work out a plan to move forward. Once it’s up and running you’ll face a whole new set of challenges, of course, but it’s rewarding to see your traffic grow and your website take off. If you’ve been waiting to get started because you don’t know what to do, just take it one step at a time and get it done. Good luck!
If you need a hand we can get together using Zoom video conferencing software. It’s easy to use and free. We can share screens too. Go here for details
I’m involved with Tullamore Men’s Shed. And we have just been interviewed by Midlands 103 FM our local radio station, to be aired next Monday at 7pm.
The reporter Anne Marie Kelly, Facebook page : https://www.facebook.com/Midlands103/ I think I might have interested her in a blog! We will see.
Tullamore Men’s Shed
49 Church Street, Tullamore, Co Offaly, Ireland
Welcome to Irish Men’s Sheds! A Shed is a space in your community where men can come together to find meaning, purpose, friendship and belonging. Here you can learn more about Men’s Sheds and learn how to start or join a Shed in your local community.
John Evoy, CEO, Irish Men’s Sheds Association
A Men’s Shed is a dedicated, friendly and welcoming meeting place where men can come together. It’s a place where men can share their skills and knowledge with others, learn new skills or redevelop old skills. Good health is based on many factors including feeling good about yourself, being productive and valuable to your community, connecting to friends and maintaining an active body and an active mind. Becoming a member of a Men’s Shed provides a safe and busy environment where you can find many of these things. Also, importantly, there’s no pressure. Men can just come and have a chat and a cuppa if that’s all they’re looking for.
Blogging is great fun and here are 32 good reasons to blog. I have never earned any money from blogging and I don’t expect to. I blog because it gives me a voice on the Internet. I have over 5k subscribers. It is very creative I design my blog and it pleases me. It is not difficult and provides you with a permanent record. Also it is free. You can be up and running in 30 minutes. Read the 34 reasons. Not all will apply but you have good solid reasons to start a blog.
Here are the first 5 reasons to blog:
1. It helps you learn new things
Blogging is about sharing what you see, or want to see, in the world. It’s about teaching or sharing what you know and what you, too, are learning. When you start a blog, you’ll find yourself always learning new things about your areas of interest so you can keep sharing without running dry of ideas.
Think of it this way: when you set out to wash clothes, your objective is to clean the clothes, not your hands, but it’s your hands which become clean first.
2. It makes you think clearer
The ability to think clearly and generate ideas is one of life’s most critical skills, yet one of the things you don’t get taught in school. Blogging fills that void, helping you grow your thinking muscles exponentially.
You’ll learn to reflect deeply on your life, your relationships and your society; engage with others intellectually, appreciate the strengths in arguments and point out the flaws in them; appreciate the tiny distinctions between what, why and how; the nexus and disparity between excuses and justifications, and so on.
3. It helps you write better
Many things have boosted my writing proficiency over the years: essay contests, tapping from mentors, reading books, etc. But none of them has challenged me so consistently as blogging.
Here’s why: writing mastery comes with constant practice and blogging is just about that. In his epic book, On Writing, Stephen King discusses how once he didn’t write for several weeks due to an accident, and how when he started to write again, his words weren’t flowing well.
That’s how inconsistency weakens your writing muscle, and that’s why blogging, which keeps you writing regularly, helps you write better.
4. It builds your confidence
I used to be a timid introvert. Until I started blogging.
Blogging helps you learn to voice your opinions, dare to be wrong and stop being so scared to make mistakes. With blogging, you learn to recognize and build your strength, and also admit and improve on your weaknesses. With conversations happening on your blog, you learn to hear flattery without being carried away and take criticisms without losing your cool.
5. It helps you speak more coherently
A great speech starts with a sound script. The more you learn and share ideas about your areas of interests on your blog, the more comfortable you get discussing them verbally.
And over time, you grow confidence to face an audience and manage your nervousness on your subjects of interest. Soon, this diffuses to other verbal conversations.
A reference report listed below I will read and get back to you.
“At a time of unpredictable challenges for health, whether from a changing climate, emerging infectious diseases, or the next microbe that develops drug resistance, one trend is certain: the ageing of populations is rapidly accelerating worldwide. For the first time in history, most people can expect to live into their 60s and beyond. The consequences for health, health systems, their workforce and budgets are profound. ”
http://www.theuncountablelaughterofthesea.com is an example of a good domain name that is very long but it trips off the tongue. It is memorable. So too your blog address can be a phrase and generally it is easy to get a phrase. My friend Mick finally is going to create a blog. YIPPEE! So I got to thinking what I could get out of it so I came up with the idea I could get people to ask him questions and he could answer them so naturally enough :
http://AskingMickQuestions.WordPress.com became a reality. For free. AND its a good name. See what I mean. Be imaginative.
NB : Me and my friend Mick just spent 2 hours on what is below. I would read the line, he would “guess” the author and the book. From memory. He had read most of the books. He would then give me anecdotes about the authors,, we discussed the books (I have read a lot of them) and laughed and thought. It was great. I love you Mick.!